The extent of marketing genius that Bollywood houses never ceases to amaze me. Marketing management at Bollywood is as timely, clever, funded and shameless as it can get, and the most recent show featuring the ‘star’ wives of Bollywood on Netflix is the perfect example for this. Bollywood has been going through a considerably rough... Continue Reading →
Revisiting Kal Ho Na Ho – Summarizing Bollywood in one film
I ended up re-watching Kal Ho Na Ho after a long time lately, just to relive the so titled classic of Bollywood. To be honest, I have been a fan of that era of Bollywood movies when Shah Rukh Khan was at the peak of his career and romantic Bollywood movies were everything a teenage... Continue Reading →
The Karan Johar era of unmatched romance
Bollywood has its own mad fan base, as well as its own set of critics who manage to find flaws in pretty much every breath the industry takes. Not taking sides here because I’m one of those clueless ones that stand in the middle ground, but there are a few things I love to notice.... Continue Reading →
The best thing about Bollywood movies
I belong that category of people who have a lot to criticise about Bollywood cinema. And there’s no disapproving that category – there is in fact quite a lot of things we can pick out as wrong or unnatural when it comes to Hindi cinema. However, it doesn’t rule out the fact that there are... Continue Reading →